Spreading the joy of Reading – Interview with Sheetal Shah, CEO & Founder Töölö and Töölö Library – Part 1

Could you talk about your journey in Storytelling and as the Founder of Töölö?

My career in Töölö started 5 years ago. I was a voracious reader myself. When I had my first child I wanted him to help him become a reader. Books were encouraged at home and my son became a reader. When we moved to the United States my son was 7 years old and my daughter was three years old, they were both readers and liked being read to. We got exposure to public libraries in the United States. These public libraries made access to books super convenient and easy. My children were getting more motivation to read. When we moved back to India, this exposure to US libraries gave me the inspiration to build Töölö library. I wanted to give India a similar experience. I began Töölö Library by starting in my own apartment. It soon became a full-fledged revenue model.

Could you talk about the 2 Readalouds of children‘s picture books done by you in the Töölö Youtube Channel?

I do like to do readalouds myself. Have done readalouds for my own children. This is something I enjoy doing. Have been telling stories in schools for the marginalised. I love reading and do this a lot in Töölö and Töölö Library.

Could you talk about building India’s no. 1 cloud library?

There are a lot of libraries in India. After studying the library market in India, I do know that libraries spring up very quickly and they also disappear very quickly. I needed to build a model that will be scalable – to be able to build a library with what is available. The whole idea here is to use the capacity of books we have in our houses, to use our spaces in the house, the time of women who have the time but can’t be on a job etc. Could turn it into a model – to such capacity for our children who will be able to access and use it. It is a model for work from home where you can use the entire space in the home store the books and build a living.

Could you talk about your building a model to enable women to be entrepreneurs?

My own journey is that I took a break from the work force for my own children. Building such an entrepreneurial model for women was very close to my own heart. The goal is to help women build libraries and help them scale up sooner than later.

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